Red Band Sausage Party Trailer Accidently Shown Before Finding Dory


An audience filled with children and parents who payed to see the family-friendly Finding Dory at a California theater were petrified when the red band trailer for the Seth Rogen and Evan Goldberg animated comedy Sausage Party was mistakenly screened. For those who haven’t seen the trailer, it starts off like any other kiddie movie, only to tonally adjust halfway through to an R-rated, profanity laden slasher film… all involving animated food. Sausage Party is set to release on August 12, and is R-rated for strong crude sexual content, pervasive language, and drug use – the standard for a Seth Rogen movie.


Walter Eichinger, vice president of Brenden Concord theaters, publicly apologized for the error:


“Playing that trailer was a one-time, honest mistake by a theatre manager moving screens around in an effort to accommodate several large, last-minute groups wanting to see Dory.”


He further validated the mistake by adding:


“We fully realize this trailer is not appropriate for Dory and we would never schedule something like that. The trailer for Sausage Party is not and never has been scheduled with Dory.”


Seth Rogen responded by tweeting that this news “made my day.”


Here’s the official Red Band trailer that played before Finding Dory:

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