Interview with Horror Pack Movie Subscription Box Creators

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By: Thomas Riccardi

As summer starts to fade into fall, people are thinking about cooler weather, the changing of the leaves, and the return of everything pumpkin spiced. But for me as well as others, it is a countdown clock to one of the most wonderful times of the year:

Halloween.

October is a magical time filled with decorating your house, but with blood and guts instead of tinsel, and one of the events that I look forward to is the scary movies either shown on TV or in theaters. However, what if there isn’t anything good on TV or playing at the cinema? You resort to your library of movies, of course! But what if that is lacking as well? Then the folks over at HorrorPack can help you out!

Recently, I had a chance to talk to the folks over at HorrorPack about their new up-and-coming service and this is what they had to say:

Please introduce yourself.


HorrorPack was found by two filmmaker/entrepreneurs, Diego Kirsch and Chris Ethridge. We started HorrorPack two years ago as a way to combine multiple things that we love.

Tell us a little about Horror Pack.


HorrorPack is a mystery subscription box service. Our focus is horror movies on physical media. Every month, we send two boxes of four discs to our subscribers. One box is a DVD and the other is a Blu-ray a limited-edition movie. We pick movies we have enjoyed or feel would be interesting to horror collectors and horror movie lovers.

What format can you order Horror Pack in?


We offer Blu-ray and DVD packs. You can subscribe to both as we send different movies in each pack. Once we ship a title, we will not send it again in either pack. We keep HorrorPack affordable at $19.99 per month for the DVD pack, or $24.99 per month for the Blu-ray pack, and both packs include free US shipping. We ship to most international destinations, and the shipping cost varies for those.

What are some of the great movies featured in past packs and are there any exclusives?


We have now sent a total of 46 packs (23 DVD and 23 Blu-ray) over the last two years, for a total of 184 titles (plus a couple of bonus discs for 12-month subscribers). We send all kinds of films from all the different horror subgenres. We’ve sent big budget movies like Scream 4, Insidious 2, and The Shining, as well as cooler indie films like Absentia and Volumes of Blood. In the Blu-ray Pack, we always send one HorrorPack Limited Edition title each month, and that’s usually a fun indie horror film we want to bring to a wider audience. Those movies are always a blast, and have included such titles as Killer Party, Blood of the Tribades, Knucklebones, and BadAss Monster Killer.

I also heard you’re starting up another service called Pop Up Pack. Tell us a little about that.


Pop Up Pack is a new take on a subscription service. It’s multi-genre, with a new theme each week. You pick what comes in each box from a selection of titles. Currently, we are still focused on physical media (Blu-rays and DVDs), but we will be branching out into merchandise beyond movies in the near future.

Pop Up Pack is not a traditional subscription box, it’s a choose-your-own subscription service where you can pick as many or as few items as you want. This means the cost of the box and the number of items shipped is up to each subscriber. If you don’t want a lot of movies, or if you do, it’s up to you. We offer a new theme each week and a good selection with a lot of value. Pop Up Pack puts you in control, but we also offer DVD and Blu-ray mystery packs for some genres as we know a lot of people dig that.

Are these pop up packs going to be themed?


Yes, we have weekly themed Pop Ups. Our first week was Thrillers, our second week is Sci-Fi/Fantasy, and upcoming, we have Action, Drama, Comedy, Anime/Animation, and many more. There will be a new movie theme each week, and more to come as the service grows.

How much is this new pack going to cost and will you have to pay for shipping?


The service itself is $5 month, and that includes free shipping on your first order each month. Each order after that is a flat $5 in the US, no matter how many items are in the order. We want to make the subscription basically free as long as you place one order a month, so the $5 subscription fee applies as a discount to shipping your first order each month. International subscribers receive $5 off the total price of shipping for their first order each month.

Any other goodies in the works in the future that you can talk about?


With Pop Up Pack, we’re already offering some really cool items we could not offer in HorrorPack. Most of our titles are $5, but we do have some special finds for our subscribers who are collectors or fans. We’ve been offering some steelbooks, as well as some multi-disc movie sets, and TV collections.

Any final words?

If you love horror, come see us over at www.horrorpack.com. If you’re more of a general movie fan, www.popuppack.com is the way to go. Either way, we hope you’ll give us a try.

The folks at Horror Pack generously supplied me with a sample of what comes in their monthly subscription. When I opened the box, I was pleasantly surprised as I had gotten these four movies on DVD.

Eight Legged Freaks: A gem of a film set in Prosperity, Arizona, where giant spiders start to take over this a desert oasis.

Anneliese: The Exorcist Tapes: A film based on the real accounts of an exorcism from over 76 sources from film and videotapes.

Oculus: A great movie from beginning to end as a brother and sister are fascinated with a mirror that haunted their past.

Croc: At a beach resort in Thailand, there is a giant killer crocodile on the loose and a bounty has been put on its head, but will anyone be alive to collect it?

And the best part is, if you subscribe to the Blu-ray portion, you will get four additional movies as well! So if you are a true fan of horror, I urge you to check out HorrorPack to either start or enhance your collection.


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