Destiny Becomes Best-Selling New Video Game IP Ever

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By: Brandon Myers (@BrandoCalrysian)

Destiny has sold $500 million to retail on day one, thus making it the best-selling new video game IP of all time according to publisher Activision Blizzard.

The hotly-anticipated online sci-fi shooter is another feather in the cap of Activision, who also own Call of Duty, Skylanders, and World of Warcraft. Destiny was developed by Bungie, the creators of the Halo Series.

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”

To put this into perspective, Rockstar Games’ Grand Theft Auto V sold around $800 million on its first day in September of 2013, which made it the best-selling game of all time. Destiny is on track to be a monster hit, and will soar to heights most new IPs could only dream of.

“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand.”

Bungie says that it plans to tell a grand story over the next ten years with Destiny. With the flood of positive feedback hitting the Internet and the staggering sales numbers, it looks like a new contender for the First Person Shooter title just entered the ring.


    One Comment

  1. John CoveyouDecember 9th, 2014 at 1:42 pm

    Can’t wait to play this game. Looks SO AWESOME!

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